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In 2009 the Tourism Office of Budapest launched www.budapestadventure.com, a new, experience-based website. The purpose of the website is to promote online the new “cultural adventure in Budapest” concept.
The website aims to introduce Budapest from a new angle as a vivid and dynamic city offering a wide range of unique cultural programmes, special or romantic locations and places to have fun. Reflecting this approach, the message of the campaign revolves around the following topics: Art & Design, Party & Fun, Relax & Enjoy, Love & Romance, Festivals & Events, Summer Adventure. Besides in each section there are selected Top Tips, quotes from locals and tourists and an “only locals know” section. Hotel and other tourism packages and news plus a daily updated event calendar is available on the website.